Turn problems and projects into progress with Out Box PR.
Out Box Public Relation is a dynamic agency with creative ideas that produce results. Our work is client centered, assertive and influential with the end results in mind. We are driven to work harder while adapting quickly to hourly news cycles, changing environments and client needs. We are professional trend forecasters, knowledge seekers and innovative thinkers with over a decade of experience. Our expertise spans major industries, Fortune 500 companies working on both business to business and consumer accounts.
Melissa is the best value in PR consultation that I have ever encountered. She is aggressive about promoting a story to the press. She is also creative about finding new angles to keep the story fresh. I highly recommend
her.
– Tom Blue, Senior VP @Functional Medicine for Chronic Disease Reversal
Client Centered
We are investors in our clients business for the long term. Our client relationship tenure is twice the industry average. We treat a clients business as if it were our own. We keep frequent contact with members of the client team. We serve as the trusted voice. We assimilate client and market insights to develop executable strategies and programs that make sense.
Assertive and Influential
We are change-agents with positive attitudes that develop and articulate stories and sell ideas. We have established relationships with news media, leaders and influencer communities . We are trusted advisors, clients lean on our expertise especially in times of uncertainty or crisis.
Ability and Agility
We are leaders and high achievers with self-motivation and drive to get things done. We always have a master plan but stay nimble and responsive to client and market demands. We adapt to changing environments, circumstances and capture opportunities presented in current news cycles.
Results-Driven
We are knowledge seekers and research hunters. We are trend forecasters and creative workers. We seek, find, and refine concepts to find that “aha” moment. We start with the end-goal in mind producing superior results for clients that help drive strategic imperatives.
Industry Diversity
Our expertise spans working in both business to business and consumer categories. The industries we’ve worked with include: technology, cybersecurity, logistics, wireless, healthcare, lifestyle, beauty, financial services, fintech, sports, manufacturing, retail, consumer packaged goods, food and beverage, franchising, home improvement, non-profit and so much more.
Recent case studies & results
Wondercide, plant-based pest control
Drove earned media for national news. Managed lifestyle PR for Wondercide, which is a plant-based option to conventional pest control for pets, families, homes, and yards.
Coverage led to adding affiliate partners. The Wasp & Hornet Spray product launch was hailed as the most successful campaign in the company’s history.
Project success factor
A 18% increase in quarterly revenue and 8% reduction in cost.Increased earned media placements in 2023 (+206%) and in 2024 (+93%) year over year. Sales increased 33%.
Avertium, cybersecurity firm
Challenge: Avertium cybersecurity firm engaged a prominent public relations agency. Their goal was to enhance
brand visibility and set up a speakers’ bureau. Yet, the previous agency failed to secure event invitations. They
also did not obtain media coverage.
Leveraged technical expertise to identify suitable conferences, develop a strategic editorial calendar, and create
comprehensive speaker profiles. Submitted abstracts and proactively pitched organizational leadership for both
conference engagements and media opportunities.
Project success factor
The initial objective was to achieve 10 speaker placements within one year. Within approximately 6–9 months,
we pursued 75 abstracts. We secured 11 speaker placements. We maintained 34 proposals under consideration.
We attained an average of 15 monthly media features. We achieved an average placement of 7 abstracts per
month.
Barely Extensions, Audela (Sally Beauty)
Challenge: Lack of visibility and small budget for beauty brand in highly competitive environment.
I created a PR Program for Barely Extensions, a Sally Beauty Supply Brand. The goal was to secure organic news
coverage, feature articles and placements on an ongoing basis. Created an editorial calendar. Collaborated with
the client to create high fashion press materials. This effort helped to garner regular coverage on topics like:
Coachella looks, Galentine’s Day, Back to School Style.
Project success factor
A 1.5M impressions media lift within the first 4 months.
DentalPlans
As Agency of Record for :DentalPlans.com, we created their first ever public relations and community relations programs, executive bios, messaging, press center and press materials. We also led media relations and a content amplification program. This approach tracked which articles most engaged with their key audiences. It also solicited web traffic and sales.
Project success factor
Through writing, adjustments, and a content amplification program, we drove website traffic up year over year. Traffic increased over 30% when popular article topics ran.
We’ve worked for and with some of America’s leading companies in a variety of industries.
Here’s a quick sample:
Our client experience spans from healthcare to home improvement, beauty to beverages, pet products to pharmacies, agriculture to arena stock car racing, technology to transportation, broadband to building products, Sandler Sales training to global supply chains. Fortune 100 to innovative start ups and everything in between. We’ve had the pleasure of working with companies like: The Home Depot, UScellular (T-Mobile), Georgia-Pacific, Sandler Sales Institute, Loan Mantra, PartnerMD, Sally Beauty Supply, Equifax, Make a Wish, Boys & Girls Clubs, Big Brothers Big Sisters and more.
About the founder.
Melissa has over 20 years of experience developing award-winning PR programs for regional and national clients. She has held leadership roles in public relations and communications at The Home Depot, Georgia-Pacific, and Equifax. At Biggs-Gilmore Communications, she managed advertising, marketing, and PR for clients including Upjohn Animal Health, Big Dutchman, and the Greater Kalamazoo United Way.